Agency Start Up

IMMERSION

Ready to up your game? If you already own a business, have a great business you would like to start, or possess a general understanding in one or more aspects of digital marketing and want to set up an agency to market your skills, this path is for you! Here is where you learn current, relevant, and practical digital marketing techniques to leverage your desire to start a successful agency, or position your existing business to capture significant market share away from the competition. Let our Agency Start Up IMMERSION courseware advance the knowledge you need for agency ownership. With the demand for all digital marketing services growing rapidly worldwide there has never a better time to get positioned in front of this emerging trend. The IMMERSION path rapidly prepares you for a quantum leap into the future of digital marketing with 30 courses that are strategically divided into the categories of Foundation, Core, and Tactical designed to explicitly accelerate your retention.

Immersion Course Set

FOUNDATIONAL

  • Accounting, Tax, and Legal Basics for Small Business
  • Credit Management
  • Story Telling Formula
  • Business Networking and Communication
  • Internet Video Applications

CORE

  • Facebook 101
  • Instagram Marketing
  • LinkedIn Marketing
  • Social Media Platform Integration
  • Social Media Presence
  • Graphic Design Basics
  • Mobile Videos and Photography
  • Basic Website Development
  • Google Ads 101
  • Internet Lead Generation 101
  • Email Marketing Mastery
  • Drag and Drop Application Development
  • Outsourcing: Administrative
  • Negotiating with Vendors

TACTICAL

  • Agency Start Up
  • Branding and Exposure
  • Agency Unique Selling Proposition
  • Marketing Action Plan
  • Agency Sales and Marketing Materials
  • Sales Presentations
  • Ad Copywriting
  • Agency Lead Generation and List Building
  • Sales Techniques and Management
  • Agency Business Development 101
  • Client Retention and Referrals

Sprint and Optional

SPRINT

  • Agency Start Up
  • Agency Unique Selling Proposition
  • Marketing Action Plan
  • Agency Sales and Marketing Materials
  • Sales Presentations
  • Ad Copywriting
  • Agency Lead Generation and List Building
  • Branding and Exposure
  • Client Retention and Referrals
  • Rapid Growth Strategies

OPTIONAL

  • No Optional Courses Offered

Foundational Courses

The courses in this section establish important baseline education which strengthens your understanding and retention of coursework that follows in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose.

Accounting, Tax, and Legal Basics for Small Businesses

Day 1

Accounting, Tax, and Legal Basics for Small Businesses

Every business owner needs to have a fundamental grasp of accounting and taxes, whether they choose to manage the backend of their business or…

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Credit Management

Day 2

Credit Management

Get ahead of the game and create wealth by building an excellent credit profile and score as your foundation. Here you’ll discover the importance of credit management…

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Story Telling Formula

Day 3

Story Telling Formula

“Facts Tell, Stories Sell!” People prefer stories over explanations; we get swept up in them and are more easily persuaded to take the point of view being offered…

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Business Networking and Communication

Day 4

Business Networking and Communication

As the old adage goes, “Your network is your net worth.” Marketing today prioritizes building relationships over winning sales. Effective…

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Internet Video Applications

Day 5

Internet Video Applications

The power of using videos is knowing that potential customers will engage videos at a rate twice as high as photos! Once you have created a video you will learn how…

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Core Courses

The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Facebook 101

Day 1

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

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Instagram Marketing

Day 2

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

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LinkedIn for Professionals

Day 3

LinkedIn for Professionals

With over 500 million members, LinkedIn is the place where business professionals showcase their experience and hang out with other business…

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Social Media Platform Integration

Day 4

Social Media Platform Integration

Work smarter, not harder, to get your business found. Amp up your use of social media for advertising, visibility, and growth by exploring ways…

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Social Media Presence

Day 5

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

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Graphic Design Basics

Day 6

Graphic Design Basics

Value is created the moment a first impression is made, and your first impression depends on the power of your design to stop people in their tracks! Give your website…

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Mobile Videos and Photography

Day 7

Mobile Videos and Photography

In a world dominated by small screens and visually-led content, the smartphone has become the ultimate tool for producing, editing and sharing video stories…

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Basic Website Development

Day 8

Basic Website Development

Face it, without a website your business doesn’t exist! Domain hosts today eliminate the heavy lifting by fast-forwarding you past having to select your client, server, programming…

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Google Adwords 101

Day 9

Google Adwords 101

Google is estimated to earn over 75% of U.S. search ad revenue, equaling almost $80 billion in economic activity annually. You are leaving substantial revenue on the table…

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Internet Lead Generation 101

Day 10

Internet Lead Generation 101

"The money is in the list.” Research has shown that it takes at least 7 times before someone buys. It boils down to one thing: Lead Generation. Industry…

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Email Marketing Mastery

Day 11

Email Marketing Mastery

The average person receives over 100 emails per day, over half of that is accessed on mobile devices, and email use is estimated to be rising. Furthermore, 70% of people…

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Drag and Drop Application Development

Day 12

Drag and Drop Application Development

Almost 2/3 of mobile phone time is spent on apps, and search engines are scrambling to handle the increasing volume of web browsing and…

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Outsourcing: Administrative

Day 13

Outsourcing: Administrative

Outsourcing can be 10x more efficient than not outsourcing! Time spent on mundane tasks is wasted time when the tasks can be handed off, allowing you to concentrate concentrate on income…

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Negotiating with Vendors

Day 14

Negotiating with Vendors

Using win-win psychology, this course examines strategic creativity, rational behavior, judgment, decision-making, rapport, and how-to methods of gauging…

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Tactical Courses

The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.

Agency Start Up

Day 1

Agency Start Up

Have you wanted to control your own destiny by starting your own business and you don’t know where to start? Here is where you will learn to lay a successful…

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Branding and Exposure

Day 2

Branding and Exposure

An effective brand strategy gives you a major edge in increasingly competitive markets. When done right, your brand is unforgettable. Your brand communicates the…

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Agency Unique Selling Proposition

Day 3

Agency Unique Selling Proposition

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known…

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Marketing Action Plan

Day 4

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

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Agency Sales and Marketing Materials

Day 5

Agency Sales and Marketing Materials

Presenting your product and service information must be well thought out so that your branding message and business personality are…

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Sales Presentations

Day 6

Sales Presentations

Although they may look effortless, great sales presentations don’t happen by accident! They are a carefully orchestrated affair using a winning formula to…

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Ad Copywriting

Day 7

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

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Agency Lead Generation and List Building

Day 8

Agency Lead Generation and List Building

The industry standard for any sort of digital traffic to a business is that only about 2% convert to sales! What happens to the other 98% is…

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Sales Techniques

Day 9

Sales Techniques

Sell with “New World” strategies that make you a trusted authority and relieve the pressure of old-fashioned sales presentations. Learn the many kinds of questions that…

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Agency Business Development

Day 10

Agency Business Development

Did you know that 80% of businesses do not survive their first two years? Being part of the 20% of businesses that thrive often comes down to…

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Client Retention and Referrals

Day 11

Client Retention and Referrals

More than half of small business revenue is estimated to be from repeat customers and most new business is from referrals. You need to…

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Sprint Courses

If you have a high level of understanding in a specialized area of digital marketing and feel no need to deepen your technical expertise, you can position yourself to be more competitive with a trimmed down, shorter path of 10 strategic business courses. Agency Start Up SPRINT helps you strengthen your professional impact with rock-solid branding, sales, marketing, client retention, and rapid growth skills. These tactical courses must be taken in the recommended order for you to achieve maximum success building the power of your business presentation.

Agency Start Up

Day 1

Agency Start Up

Have you wanted to control your own destiny by starting your own business and you don’t know where to start? Here is where you will learn to lay a successful…

Read More
Agency Unique Selling Proposition

Day 2

Agency Unique Selling Proposition

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known…

Read More
Marketing Action Plan

Day 3

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

Read More
Agency Sales and Marketing Materials

Day 4

Agency Sales and Marketing Materials

Presenting your product and service information must be well thought out so that your branding message and business personality are…

Read More
Sales Presentations

Day 5

Sales Presentations

Although they may look effortless, great sales presentations don’t happen by accident! They are a carefully orchestrated affair using a winning formula to…

Read More
Ad Copywriting

Day 6

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

Read More
Agency Lead Generation and List Building

Day 7

Agency Lead Generation and List Building

The industry standard for any sort of digital traffic to a business is that only about 2% convert to sales! What happens to the other 98% is…

Read More
Branding and Exposure

Day 8

Branding and Exposure

An effective brand strategy gives you a major edge in increasingly competitive markets. When done right, your brand is unforgettable. Your brand communicates the…

Read More
Client Retention and Referrals

Day 9

Client Retention and Referrals

More than half of small business revenue is estimated to be from repeat customers and most new business is from referrals. You need to…

Read More
Rapid Growth Strategies

Day 10

Rapid Growth Strategies

Discover the biggest challenges that scaling up and out brings to areas like cash flow, operations, customer service, spending, human resources, decision-making, and leadership…

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