All Classes

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to speak to an audience’s deepest desires and secrets. Learn to mirror your prospects' objectives, inspire their sense of emotional entitlement, and help them visualize your product or service as the solution to their happiness. Leave this course with the foundation you need to create impactful copy that converts.

Did you know that 80% of businesses do not survive their first two years? Being part of the 20% of businesses that thrive often comes down to planning and setting goals! In this class you will learn a proven systematic approach that will take you from your first client to a flourishing business with even more opportunities for explosive growth. By using a set plan to manage marketing, staffing, and technology you will be able to increase clients and scale your business successfully. The only thing keeping you from starting a successful agency will be doing nothing at all! “You do not have to be great to start, but you have to start to be great”- Zig Ziglar.

The industry standard for any sort of digital traffic to a business is that only about 2% convert to sales! What happens to the other 98% is dependent on how effective you are at getting your message or product in front of them again! Why? Because it often takes a potential customer seeing your product 7 times to purchase! You have often heard “the money is in the list,” so here you will learn how to build your list to stay in front of your potential customers. Using current, up to date techniques to build a list of buyers that you can leverage to continue converting the other 98% into sales! Use the power of list building to maximize and explode your business opportunities!

Keep in mind that marketing content is significantly different from sales content! Besides presenting well thought-out service information so that your branding message and business personality are consistent, your designs are state-of-the art, and your materials look as professional as you are, your messages need to speak to people’s needs and interests at different points of the relationship and customer’s’ life cycle. Ensure that your printed, online, and give-away literature shows well on mobile devices, your information delivery creates and reinforces a positive lasting impression, and that all your materials have a similarity that creates a ‘family’ look and feel.

Have you wanted to control your own destiny by starting your own business and you don’t know where to start? Here is where you will learn to lay a successful foundation by following proven process for selecting your business name and legal entity; determining EIN, license, insurance, and banking requirements; checking keywords for your specialization before buying a domain name, etc. Having laid that groundwork, you’ll want to consider your need for professional services, business records, and the standard types of commercial leases available when you're ready to make that move. Learn to avoid many of the pitfalls that await the uninformed business owner during those early first steps, so you can fast-track your business set-up!

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known as your unique selling point, this is what distinguishes you from your competition, what you have that they don’t, and why people will want your product or service over others. It’s what your business stands for. You want to find the quality that makes your business exclusive and elaborate that value in all of your marketing as part of your brand. This course takes you through the steps to create a USP that is clear, concise, relevant, and memorable – the crown jewel of your business!

When looking for product manufacturers to stock your online store, there’s more to consider than just price, taxes, and currency exchange. Often the best approach is finding suppliers of unique or hard to find items that limit the competition for selling a product, and understanding that it doesn't matter where you source your product as long as you can sell it for a profit! You'll examine international and domestic drop-shipping, finding real wholesalers, local sourcing of unique products, and sales at local and ecommerce stores. From your next-door neighbor's small enterprise to huge international wholesalers, prepare to start thinking outside the box and discovering deals everywhere to get products at a discount! Remember profit is determined when you purchase the product!

Ecommerce stores often find it difficult to put their products in front of potential customers! Use the power of Amazons 120 million customers to grow your business and let Amazon store, select, pack, and ship your products. Learn the step-by-step process of successfully finding winning products at wholesale prices, getting your products shipped to Amazon’s warehouse, listing and selling them on the platform, managing shipment to your customers and handling returns. Even more, Amazon FBA will help you scale your business and expand your reach as you decide to grow. Learn which products will make it easiest for you to become an entrepreneur!

Face it, without a website your business doesn’t exist! Domain hosts today eliminate the heavy lifting by fast-forwarding you past having to select your client, server, programming language, frameworks, etc. You can easily create pages, adjust visual themes, insert the text you want, and drag-and-drop images. Create a fully functional website in as little as an afternoon. Once you get started, you'll want to stay and play!

Bing currently has 33% of the U.S. market share and Yahoo has 20% yet most marketers are not paying attention to these sources of traffic. Learn the skills necessary to get your products and services in front of the ideal customer to build your brand and increase sales. Rounding out your expertise with these three search engines will strengthen your portfolio of skills for promoting brand awareness and generating leads. Learn why these providers appeal to some users over others, how to use and navigate their advertising platforms, and where each will let you most easily link and expand your reach.

An effective brand strategy gives you a major edge in increasingly competitive markets. When done right, your brand is unforgettable. Your brand communicates the perception that makes your enterprise unique and the promise that keeps customers returning. Learn the three rules of branding, how to incorporate social media outlets in creating your brand image, and the best strategies to make your brand attract attention. See on-the-spot creation of brand materials such as logos, infographics, clickable images and thumbnails. Explore how to make yourself shine in the brand-building process and discover how to define your niche so people want you above others.

As the old adage goes, “Your network is your net worth.” Marketing today prioritizes building relationships over winning sales. Effective networking can result in you being able to solve problems in your business as well as identifying good customer leads. You will learn how to find online and community opportunities to meet people and establish connections that will ripple out to further increase your range of meaningful contacts. Learn techniques that make you memorable, keep you current and visible, and maintain connections.

Whether it's venture capital you seek or professional endorsement, people will ask for your business plan – and most business owners find themselves better able to plan their future with their dream so clearly laid out in this crucial type of analysis. Arm yourself with a thorough familiarization of what will make your business plan shine among others and attract the support you want. See how this is the document is a roadmap to showcase your passion, and tie it to the business essentials that will bring your vision to life. Topics include competitive advantages, writing tips, important dos and don’ts, and multiple resources for help. Yes, you really do need one!

Sales funnels have proven time and time again to dramatically increase your sales. Learn how to leverage this popular strategy to explode your conversion numbers. The Click Funnels platform has pre-made templates with drag and drop usability to design your theme and create any of seven types of funnels – opt-in lead capture, sales, webinar, autowebinar, membership, launch, and custom. You not only gather leads, you can drive them.

Using Click Funnels’ advanced package, accelerate your funnel performance with advanced features to streamline and heighten the profile information you collect. Learn to use Actionetics’ powerful autoresponder functionality to create precise criteria for email, broadcast, and newsletter lists. Let Backpack help you build a team of affiliates for promoting your products, and smoothly manage your sales and commissions. Make sure you’re handling upsells and downsells – so many operational services in one place!

More than half of small business revenue is estimated to be from repeat customers and most new business is from referrals. You need to stay on people’s radar screens because while they will remember their great experience with you, they are still prone to forget your name among all the others they are bombarded with constantly. And you need to create the incentive to refer, because while the vast majority of satisfied customers are willing to refer, only a third will actually do it. Learn the many ways you can build a reminder and referral program so you can reap new profits from the easiest leads of all – your own customers!

Fifty percent of businesses online fail each year because they don’t stay current and up with the trends. Especially when it comes to content creation. There are 10 to 15 effective content creation strategies that will keep your readers and audience showing up day after day, wanting more from you! Among the most common are videos, blogs, lists, e-books, infographics, templates and checklists, white papers, longer research articles, webinars, e-courses, case studies, testimonials, and how-to guides. Each has its own best practice uses as well as recommended demographic applications. Create your own menu of options that will put your product or service in its best light. It’s not just enough to know what they are, if you want your business to succeed you must know how to create them as well. At the end of this course, you will be creating content that the masses have been searching for!

Get ahead of the game and create wealth by building an excellent credit profile and score as your foundation. Here you’ll discover the importance of credit management as you learn how credit scores and profiles dictate your financial future. Review what credit is and the types of credit available, identify the differences between good and bad debt, discuss the contents of credit reports and how they are used, and explore how to analyze a credit report. Let this course put you on the path of a brighter financial future!

Ecommerce sales are quickly outpacing brick-and-mortar retailers. Whether it’s brokering domain names, putting a new idea into an existing enterprise, raising an established business to the next level by taking the wheel, or negotiating other people’s settlements, you can create a career in the buying and selling of digital assets and content. Learn to assess the valuation details of online assets, like financials, traffic, operations, niche, customer base, and more to participate or mediate the exchange of online assets. Get in on the action!

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is fundamental to businesses success in today’s world of modern day marketing. Whether promoting brands, products, services online and through mobile applications. Digital marketing is quickly becoming vital components for businesses. As a marketer, you must get on board, but online advertising is just the tip of the iceberg. Marketers have to work through a variety of marketing channels to discover the most impactful strategies required to build a thriving business. Search engine optimization, pay-per-click advertising, and conversion rate optimization techniques work together to reveal consumer behaviors, capture customers attention, and turn people into buyer advocates over time. No digital marketing campaign should be without these critical activities.

Almost 2/3 of mobile phone time is spent on apps, and search engines are scrambling to handle the increasing volume of web browsing and purchasing – you don’t want to be left behind as more and more everyday business is moving online. Now creating apps is as simple as drag and drop with no coding skills needed. Drag and drop app builder platforms allow you to create or expand a business by having a mobile app that you can call your own, with themes and features that you can customize. Increase your visibility on Google Play and Apple App Store, create a direct channel to market your goods, let customers collect reward points, and increase viewer engagement. The opportunities are out there, just waiting to be grasped. And with this course, you’ll be in the right place to do just that!

Supervised hands-on flight training. Learn pre-flight check and get the basics of controlling your drone and flying it safely with roll, pitch, yaw, and throttle. Take off, land, hover, and what’s less intuitive – managing the right and left sticks when flying toward yourself!

Supervised hands-on flight training. Add control and smoothness - it's not about speed, but perfection. Hover and rotate, correcting for breeze. Execute lateral moves and basic square and circle patterns. If you're ready, begin camera operations!

Supervised hands-on flight training. Refine spins and basic patterns over a marked spot, facing different directions while hovering and executing turns without losing your spot. Improve your orientation and precision, while flying at different heights, as you also refine your camera moves.

Supervised hands-on flight training. Add multiple markers to target your moves. Hover in different orientations, fly in smooth circles over your spot, and land from different directions.

Supervised hands-on flight training. Execute smooth transitions, bank turns, and figure-8s. Perfect all the moves in your arsenal of skills.

So, you've decided to be a drone pilot and now you need the nitty-gritty to pass the FAA Unmanned Aeronautical Knowledge Exam! Here you will learn details about safety, rules and regulations, airspace, weather, airport operations, emergency procedures, radio communications, performance guidelines, and more. You'll also become informed about recent changes in test requirements, current trends in drone use, optimal camera features, and what has helped countless people before you ace this exam.

Aerial cinematography videos provide a huge market advantage by allowing viewers to experience on the-spot what a business wants them to feel and know about a product or service, while simultaneously demonstrating what makes your company’s mission unique. They have an endless number of practical applications, from real estate, land surveying and mapping, to communicating your brand with lifestyle, action and event videos. Imagine the value you can add to weddings, reunions, site inspections, political events, breaking news, and more. Learn the types of quadcopters that best handle cameras, transmitters options, the basics of flying a drone, aerial photography, and cinematography, to create cherished, memorable, and impactful visuals.

Ecommerce continues to significantly outpace all other categories within the digital marketing industry but with all the Ecommerce platforms in the marketplace, how do you determine which one is right for your business? Whether your business model is to drop ship retail goods, provide B2B digital services, or broker other people’s ecommerce transactions, this course offers a comprehensive dive into the top platforms servicing ecommerce. By seeing up close how various software tools vary in feature set, functionality, speed, support, and scale, you’ll be able to identify the technology that will optimize your enterprise.

The average person receives over 100 emails per day, over half of that is accessed on mobile devices, and email use is estimated to be rising. Furthermore, 70% of people use promo codes or discounts received via email, and email shoppers are estimated to spend twice as much as shoppers who did not receive the email. So, when someone jumps on your email list, it is like they are raising their hand and saying, "Yes, I want you to tell me more about what you have going on!" The average customer needs to see an offer 5-7 times before they are ready to make a buying decision. This course will teach you the art of email marketing to intrigue your readers until they become buyers!

According to a survey, 70 percent of Americans would prefer to be self-employed. Time freedom and personal liberty are what most people want when they set out to start an online business. Yet many beginners cannot tell you how working independently actually differs psychologically from working as an employee under a supervisor or manager. This course will tease out important questions you’ll want to ask yourself, and cover the kinds of responsibility, process organization, and planning strategies that are essential for online marketers to create a lucrative business and build the lifestyle they seek. Let the intrepid entrepreneur in you come out ready to roll!

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs, radio and television are slowly dying. People are no longer riding down the highway and looking at billboards, if they aren’t driving they are on their phone surfing through their newsfeed. If you want your company to thrive, Facebook is the place to be. In this course the learner will learn best practices for Facebook Business, how to create a fan page and profile that will set them up for success from the beginning, and how to navigate the Facebook platform like a pro!

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad exposure. Dig into using and navigating Facebook's Business Manager, Accounts, and Pages, and learn to use pixels for retargeting website visitors and tracking website conversions. Know you're stepping up your game as you begin to see the advantages of Power Editor for streamlining and accelerating your ad delivery.

Here's where you put all your technical skills together for masterful ad campaigns! Better manage your ad creation with an understanding of what different objectives achieve for you, the three levels of Facebook's campaign structure, and honing your targeting, budget, schedule, bidding, and placement. Learn to use metrics for effective decisions about when and how to scale your ads.

Create your own agency using your Facebook skills to evaluate a client's foundation setup and social database. Tie their pages more effectively to Facebook's algorithm by refining their overview and objectives, merging their pages, improving their presence with optimized professionalism and posting images and videos into more of their business information. Bring all their social connections into Facebook to expand their reach and engagement with a Facebook pixel and building stronger audiences.

Develop your agency reputation with impressive content feeds and powerful traffic generation for your clients. Use messaging and engagement, basic video creation, and video curation with commentary. Learn to incorporate teasers, hooks, closed captioning, watermarks, stingers, and video branding. With traffic objectives and strategies, page and account management, and ad objectives and types, you'll be able to revolutionize their social media presence!

Having very little organic traffic to your products or services has been a problem for many businesses! Google is the #1 search engine with almost 80% of all traffic on the internet, so learn to leverage the power of Google+ and hack the system! Why is google+ so powerful? Google prefers content on their own platforms, and that means better search results for your business and if combined with YouTube (another Google platform and second largest search engine) your business search results are maximized! You will learn to set up your pages in Google+ as well as an introduction on how to utilize content to maximize the benefits of the all-powerful Google search engine and explode your organic traffic! This is a free and underutilized technique ready for you to apply to dominate your market!

Google is estimated to earn over 75% of U.S. search ad revenue, equaling almost $80 billion in economic activity annually. You are leaving substantial revenue on the table if you are ignoring this massive platform. Master the fundamental structures of Google's advertising system, and learn to create and run ad campaigns in Google Search Network and Google Display Network. Topics include search strategies, ad set ups, targeting methods, and an introduction to Google Analytics.

Value is created the moment a first impression is made, and your first impression depends on the power of your design to stop people in their tracks! Give your website and ad posts the face that quickly connects viewers with the feeling, mindset, and value of your unique selling proposition, and has them wanting to know more. Projecting ideas and experiences with visual content is what every online business is looking to do. Obtain the necessary skills to easily create graphics that reflect the benefits and advantages of your business. Being able to do your own designs efficiently will save you both time and money when developing your business. Be careful though, because graphic design can be very addicting!

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook, Instagram has become a popular marketing tool to quickly post pictures and share them across other social media networks. Create a strong visual emphasis in your first ad campaign and get ahead of your competition with the snap of your phone; no separate business page required. Keep abreast of your industry by learning hash tags to find and connect with its strongest influencers. Become an Instagram ad master!

"The money is in the list.” Research has shown that it takes at least 7 times before someone buys. It boils down to one thing: Lead Generation. Industry standards states that only 2% of your traffic converts into buyers. You will learn how to Build your list of targeted, qualified leads with smart approaches to getting high conversions. Increase your ability to use the right content in the right place, create compelling offers and calls to action, customize your landing pages to customer interests, and keep the purchase process user-friendly. Use cost-effective ways to develop databases and use them to keep people engaged – skyrocket your profits!

Do you find it difficult to manage multiple social media platforms, webpages, and other resources in the digital marketplace? Organized marketing tools will allow you to maximize your efforts to promote a product or service, allowing you more time to grow your business! Here you will learn what tools many are using to: manage brand blogs, automate email services, and integrate social media to maximize business growth! Knowing which tools are available to keep you ahead of the curve while saving time and money is one secret for rapidly dominating your competition.

The power of using videos is knowing that potential customers will engage videos at a rate twice as high as photos! Once you have created a video you will learn how to optimally place it in your marketing materials, learn about various video hosting services, where to post for best exposure, and what formats will make it easier to share! Video is the future of content marketing so sharpen your video skills today!

Essential to every aspect of digital marketing, from your domain name to your web pages to every component of your marketing campaigns, is strategic knowledge and analysis of keywords. Learn the difference between broad search terms for branding awareness and specific, long-tail keywords to drive traffic and conversions. String the relevance among keywords that will prompt people to visit more of your pages, stay on your pages longer, come back more often, and move smoothly through your sales funnels. Section out the information on your site to accommodate different keyword users so you capture various levels of interest. Investigate factors besides search volume that can impact your use of keywords, so you can create the formula of keyword analysis that best suits your business.

With over 500 million members, LinkedIn is the place where business professionals showcase their experience and hang out with other business professionals. Expand your professional network where more senior decision-makers spend time than any other website. You can deploy LinkedIn ads, generate a consistent flow of qualified leads, create a new source of clients for your business, and out-perform your competitors that don't have a clue about these strategies!

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly defined, achievable with the resources you have, and tied to what will make your business successful. Learn the most common mistakes new businesses make in their marketing. Know the current state of your marketing, be creative about what you can do to move forward, prioritize your list, break your activities into weekly/ monthly/quarterly plans, and be willing to learn more of what you need to know along the way. Follow your plan to stay on track and motivated!

In a world dominated by small screens and visually-led content, the smartphone has become the ultimate tool for producing, editing and sharing video stories. Advanced apps overcome the traditional obstacles of time, budget, and resources, so now it’s easier than ever to create effective photo and video content. Why not create regular photos and videos that capture the immediate and the unexpected, getting 20% more of your emails opened and 80% more conversions on your landing page. Learn the types of videos that get more play on different devices, which get fully watched, and how to optimize your video and photography quality. In a world dominated by video content don’t be left behind!

Using win-win psychology, this course examines strategic creativity, rational behavior, judgment, decision-making, rapport, and how-to methods of gauging the other party’s degree of motivation. In true negotiations, neither party has the full advantage – rather, it is a dance where both sides want to win. That dance is best accomplished with principles and conduct aimed at each getting what they need, which prioritizes respecting and preserving the relationship. Upon course completion you’ll come away with the knowledge to maintain positive business relationships despite difficult challenges.

Outsourcing can be 10x more efficient than not outsourcing! Time spent on mundane tasks is wasted time when the tasks can be handed off, allowing you to concentrate on income generating activities! As an entrepreneur, manager, marketer, or agency dedicated to increasing sales for clients, advancing your core skills through outsourcing can position you or your clients with a significant competitive advantage. Typical activities that can be outsourced include website development, mobile application development, logo design, market research, customer feedback, email marketing, sales, promotion, scheduling, editing, proofreading, ghostwriting, interviewing, application testing, bookkeeping and employee vetting. Learn how to incorporate outsourcing to dramatically increase your company’s bottom-line, and allow you the extra time to live the life you deserve!

Do you hate being bogged down in routine obligations that keep you from having time to concentrate on the income producing activities Primary strategies for outsourcing operations are when jobs are simple enough that they require little to no training, and when jobs are so complex that to have an in-house person would be cost-prohibitive. Learn how you might be able to use customer service, technical or help-desk support, call center services, product information, purchase order processing, order management, inventory and product fulfillment, shipping and returns processing, data entry and archiving, or analytics and reporting. Save capital, increase efficiency, and get back to what you need to be doing, even if that means golfing with your extra free time and money

Roll up your sleeves and prepare to enter the fast-paced world of paid advertising. Get the foundation you need to understand and compare the operational parameters of pay per click. Topics include foundational features, who the players are, basic market and site analysis, and the use of testing and measuring to optimize your ad campaigns. Here’s the foundation you need for clear sailing in the digital marketing industry.

US consumers are spending 57.6 billion in the on-demand economy. So, what the heck is Print on Demand? It’s taking an idea or design and placing it on everyday items to make them unique and original. It used to be only the BIG brands that could play in this arena but with the advancing technology of the internet, everyday people are building profitable POD companies and brands! Now 1000’s of people are capitalizing in this booming industry. People love their trendy possessions to be unique and customized. Get in on how to get started. Among the many facets covered here are introductions to the anatomy of a successful POD campaign, product creation, preparation, and scaling your winning designs up and out. Marketing analysis will be presented with a focus on utilizing Facebook ads and Facebook audiences.

Explode your Print on Demand business and start playing with the big boys! Acquire the finesse to better showcase your products, give your marketing more pizzazz, and create better results. Learn more about research for ad copy to improve advertising for your products, enhance your branding and your ads on Facebook and Instagram, and create cross-niches for your print-on-demand products.

According to the Bureau of Labor Statistics and Gallup data, between 400K and 500K new businesses are created each year with less than half surviving five years and one-third lasting ten years. Finding business capital is a crucial requirement and difficult challenge for many businesses to launch, sustain, or grow. Whether you’re looking for funds to start a business, keep it running, or expand your reach, there are lenders and investors always looking for an opportunity. One way is to inspire the general public to support you through crowd-funding, which currently raises billions per year. In addition to the several sources available such as Friends and Family, Venture Capital, SBA, 401k/IRA, and lines of credit to name a few, you will learn the advantages and disadvantages of each to help you determine which source will be the best fit for your enterprise. Here you’ll get the strategies, tactics, and confidence you need to make your campaign a huge success!

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads a prospective customer through a series of steps to close a sale. What makes this system ideal is that a person buys into your proposition gradually so there is a higher level of commitment established with each step, converting them from a visitor at your site, to a paying customer, and then an upsold buyer. See examples of high-converting funnels on the web today and learn how to use this winning strategy on your sales, landing pages, product pages, and emails to determine which type of funnel will best suit your business needs.

Although they may look effortless, great sales presentations don’t happen by accident! They are a carefully orchestrated affair using a winning formula to ensure that you create a connection with your listeners, keep their attention, make a favorable impression, and motivate them to take your call to action. And yes, you can customize it to suit your personal style and the what and why of your pitch. Be yourself and crush your presentations like a seasoned pro.

Sell with “New World” strategies that make you a trusted authority and relieve the pressure of old-fashioned sales presentations. Learn the many kinds of questions that enable you to tease out a prospect’s true needs, and when to ask what, to move them toward a sincere commitment. You’ll find the entire process of selling to be transforming, uplifting, and lucrative. Instead of sounding salesy or pushy, you’ll be able to communicate with the credibility of a professional advisor.

Leads from search engines have a 14.6% close rate, while outbound leads such as cold-calling, and direct mail have a 1.7% close rate. Wade into the basics of search engine optimization so you’re not in the dark about this crucial business operation and can better decide whether to take it on yourself, delegate it within your staff, or outsource it. Most simply put, users spend more time on the search engines they trust, and are more prone to trust websites that rank high on those search engines. Learn the fundamental building blocks of how to make this happen, including content, links, and website structure. You’ll also gain insight to avoid common problems, so you can successfully promote awareness of your brand and drive traffic to your website.

Prepare to take a deeper dive and learn the critical, technical components of a search engine-friendly website. From crawl errors to canonicals and everything in between, it is important to be able to spot and diagnose problems that could hurt your online presence. Here, you will learn how to do a technical audit, and also how to take advantage of advanced SEO tactics that drive results.

Dive into the fundamentals of ecommerce and review the different ecommerce models available to you. Learn why Shopify's easy to use functionality has made it such a popular choice for small business owners. Review store and product models, fulfillment models, and basic Shopify apps. This is your step-by-step entry-level class for setting up a store on the Shopify platform!

Launch your store! Prepare to run an efficient and successful Shopify store as well as find the right audience for your product niche with Facebook ads. Find and add your products, create product promotions, and set up your product fulfillment. Learn Facebook targeting techniques and implementation that is specific for ecommerce. Here you'll get what you need to get your business off the ground, out of the gate, up and running!

Grow the strength and influence of your Shopify business by learning how to build a strong brand with solid relationships. Develop and strengthen your brand, create and manage vendor relations, learn what you need to know to reasonably and effectively scale your store and Facebook ads. Move on up and out with the skills and knowledge to make good decisions for long-term success!

Even though social media is promoted as the place for humanizing your message and creating connection rather than recruiting customers and clients directly, 80% of businesses report that it increases traffic to their websites. Discover the wealth of opportunity from this important digital marketing tool for achieving brand recognition, boosting search engine rankings, and driving traffic. Compare various social media platforms for their marketing potential. Learn how to best feed internet spiders and build posts that capture attention.

Of the 3 billion internet users, 2 billion have social media accounts, and social media is becoming the #1 place that most businesses' ideal customers are hanging out. Get a thorough look at the platforms available for this crucial marketing operation to validate your brand, communicate your message, and build relationships. From this tour, you'll be ready to prioritize the networks you want to become involved in first, by the characteristics of their audience, display, and purpose.

Work smarter, not harder, to get your business found. Amp up your use of social media for advertising, visibility, and growth by exploring ways to share content across platforms. Better still, create ways for your followers and subscribers to cross platforms for you! This means determining the platforms that are most impactful for your industry, how those platforms influence each other, the content that performs best on each, and a recipe for syndicating your content so you can adapt a channel mix that effectively addresses your customers. Watch your presence and brand recognition escalate!

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn the best ways to stand out from the crowd on social media using very simple techniques! It does not matter if you are representing yourself, or a business the basics are the same. This course covers step by step processes for growing a social media presence and attracting the ideal audience for your product or services. Take advantage of this information to grow your business without having to spend money on marketing and watch your presence soar quickly!

“Facts Tell, Stories Sell!” People prefer stories over explanations; we get swept up in them and are more easily persuaded to take the point of view being offered. Studies showed in 2017, 92% of consumers want brands to make ads that feel like a story. Simply put, stories are engaging and convincing because they allow us to see ourselves where we want to be, and you can take advantage of that visualization for your product or service. The formula of good story-telling includes Quality Content, + Relevance + Personalization = Better Results. This formula is as old as dirt but hardly ever taught. Learn theses important steps that marketing experts use on a daily basis to stay relevant and ahead of the curve. You will walk out of the course with the know-how to tell compelling stories for your videos, emails, and social media ads!

Look at a great video and you'll see that it's all in the editing. Blending sounds and images to create an emotional connection for the viewer is both an art and a science. Compare features of three top video editing applications to see how you can record and manipulate video images, and edit the footage you get in digital formats. Learn about tools to convert files; trim, join, and resequencing segments; adjust brightness and contrast; rotate and crop footage; add visual or auditory transitions, and other special effects. Prepare to get excited about this creative and compelling aspect of your marketing!

With all the options out there, which webinar platform is right for you to expand your reach, build your contact list, create a profit center, and capture sales leads? Navigate some of the most popular webinar software to familiarize yourself with their different recording features, integration opportunities, and scalability, so you can master the second most effective tactic for lead generation. Learn best practices for letting your prospects see your brand, hear your message, and feel the passion of your commitment to promote engagement, get the most of your leads, and become recognized as an authority in your industry.

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content with the best ROI. We’re seeing a massive shift toward videos as they become an increasingly powerful way to communicate brand, establish authority, and build following. That being said, Videos can double and triple click-throughs when added in emails, and increase conversion rates by 80% when embedded in landing pages. With YouTube, you only pay when people view your ad. Learn to target unique venues, like channels, videos, apps, websites, or placements within websites. Hone your video ads for specific topics on YouTube and the Google Display Network to garner as many subscribers as possible with engaging, sharable content that will inform viewers, improve your SEO, and build a loyal viewership for your message. Let YouTube be your partner for content marketing!