Entrepreneurs must stay focused on their business and typically don’t have time to stay in tune to the ever-changing essentials for proper and effective digital marketing. The challenge remains, if business owners don’t take the time, typically, the competition engulfs their market share. Whether you currently own a business, are looking to start or buy a business, or you desire to work as a consultant to the millions of small businesses in need of digital marketing expertise this course is for you. With this IMMERSION path we provide the student learner a solid overview of social media content creation, website development, ad networks and platforms, search engines, lead generation, email mastery, and video applications. Empowered with this knowledge you will possess the understanding and ability to leverage the exciting world of digital marketing. We have utilized successful digital marketing subject matter experts to hand select these 30 courses and strategically positioned them into the categories of Foundation, Core, and Tactical to rapidly improve your skillset.
Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.
The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).
The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.