Digital Marketing for Entrepreneurs

IMMERSION

Entrepreneurs must stay focused on their business and typically don’t have time to stay in tune to the ever-changing essentials for proper and effective digital marketing. The challenge remains, if business owners don’t take the time, typically, the competition engulfs their market share. Whether you currently own a business, are looking to start or buy a business, or you desire to work as a consultant to the millions of small businesses in need of digital marketing expertise this course is for you. With this IMMERSION path we provide the student learner a solid overview of social media content creation, website development, ad networks and platforms, search engines, lead generation, email mastery, and video applications. Empowered with this knowledge you will possess the understanding and ability to leverage the exciting world of digital marketing. We have utilized successful digital marketing subject matter experts to hand select these 30 courses and strategically positioned them into the categories of Foundation, Core, and Tactical to rapidly improve your skillset.

Immersion Course Set

FOUNDATIONAL

  • Digital Marketing
  • Internet Marketing Tools
  • Social Media Overview
  • Entrepreneurial Mindset, Goal Setting and Time Management
  • Story Telling Formula
  • Business Networking and Communication
  • Internet Video Applications
  • Content Creation
  • Credit Management

CORE

  • Facebook 101
  • Instagram Marketing
  • LinkedIn Marketing
  • YouTube Marketing
  • Social Media Platform Integration
  • Social Media Presence
  • Mobile Videos and Photography
  • Basic Website Development
  • Shopify 101
  • Pay Per Click
  • Google Ads 101
  • SEO 101
  • Sales Funnels
  • Internet Lead Generation 101
  • Email Marketing Mastery
  • Webinar Success
  • Outsourcing: Administrative
  • Negotiating with Vendors

TACTICAL

  • Branding and Exposure
  • Marketing Action Plan
  • Digital Asset Brokering

Sprint and Optional

SPRINT

  • No Sprint Courses Offered

OPTIONAL

  • Accounting, Tax, and Legal Basics for Small Business
  • Facebook 201
  • Facebook 301
  • Social Media Marketing Strategies
  • Internet Lead Generation 201
  • Bing and Yahoo Ads
  • Amazon FBA 101
  • Keyword Strategies
  • Drag and Drop Application Development

Foundational Courses

Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.

Digital Marketing 101

Day 1

Digital Marketing 101

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

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Internet Marketing Tools

Day 2

Internet Marketing Tools

Do you find it difficult to manage multiple social media platforms, webpages, and other resources in the Digital Marketplace? Organized marketing…

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Social Media Overview

Day 3

Social Media Overview

Of the 3 billion internet users, 2 billion have social media accounts, and social media is becoming the #1 place that most businesses' ideal customers are hanging…

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Entrepreneurial Mindset, Goal Setting and Time Management

Day 4

Entrepreneurial Mindset, Goal Setting and Time Management

According to a survey, 70 percent of Americans would prefer to be self-employed. Time freedom and personal…

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Story Telling Formula

Day 5

Story Telling Formula

“Facts Tell, Stories Sell!” People prefer stories over explanations; we get swept up in them and are more easily persuaded to take the point of view being offered…

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Business Networking and Communication

Day 6

Business Networking and Communication

As the old adage goes, “Your network is your net worth.” Marketing today prioritizes building relationships over winning sales. Effective…

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Internet Video Applications

Day 7

Internet Video Applications

The power of using videos is knowing that potential customers will engage videos at a rate twice as high as photos! Once you have created a video you will learn how…

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Content Creation

Day 8

Content Creation

Fifty percent of businesses online fail each year because they don’t stay current and up with the trends. Especially when it comes to content creation. There are 10 to…

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Credit Management

Day 9

Credit Management

Get ahead of the game and create wealth by building an excellent credit profile and score as your foundation. Here you’ll discover the importance of credit management…

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Core Courses

The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Facebook 101

Day 1

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

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Instagram Marketing

Day 2

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

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LinkedIn for Professionals

Day 3

LinkedIn for Professionals

With over 500 million members, LinkedIn is the place where business professionals showcase their experience and hang out with other business…

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YouTube Marketing

Day 4

YouTube Marketing

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content…

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Social Media Platform Integration

Day 5

Social Media Platform Integration

Work smarter, not harder, to get your business found. Amp up your use of social media for advertising, visibility, and growth by exploring ways…

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Social Media Presence

Day 6

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

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Mobile Videos and Photography

Day 7

Mobile Videos and Photography

In a world dominated by small screens and visually-led content, the smartphone has become the ultimate tool for producing, editing and sharing video stories…

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Basic Website Development

Day 8

Basic Website Development

Face it, without a website your business doesn’t exist! Domain hosts today eliminate the heavy lifting by fast-forwarding you past having to select your client, server, programming…

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Shopify 101

Day 9

Shopify 101

Dive into the fundamentals of ecommerce and review the different ecommerce models available to you. Learn why Shopify's easy to use functionality has made it…

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Pay Per Click

Day 10

Pay Per Click

Roll up your sleeves and prepare to enter the fast-paced world of paid advertising. Get the foundation you need to understand and compare the operational…

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Google Adwords 101

Day 11

Google Adwords 101

Google is estimated to earn over 75% of U.S. search ad revenue, equaling almost $80 billion in economic activity annually. You are leaving substantial revenue on the table…

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SEO 101

Day 12

SEO 101

Leads from search engines have a 14.6% close rate, while outbound leads such as cold-calling, and direct mail have a 1.7% close rate. Wade into the basics of search engine…

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Sales Funnels

Day 13

Sales Funnels

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads…

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Internet Lead Generation 101

Day 14

Internet Lead Generation 101

"The money is in the list.” Research has shown that it takes at least 7 times before someone buys. It boils down to one thing: Lead Generation. Industry…

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Email Marketing Mastery

Day 15

Email Marketing Mastery

The average person receives over 100 emails per day, over half of that is accessed on mobile devices, and email use is estimated to be rising. Furthermore, 70% of people…

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Webinar Platforms and Success

Day 16

Webinar Platforms and Success

With all the options out there, which webinar platform is right for you to expand your reach, build your contact list, create a profit center…

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Outsourcing: Administrative

Day 17

Outsourcing: Administrative

Outsourcing can be 10x more efficient than not outsourcing! Time spent on mundane tasks is wasted time when the tasks can be handed off, allowing you to concentrate concentrate on income…

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Negotiating with Vendors

Day 18

Negotiating with Vendors

Using win-win psychology, this course examines strategic creativity, rational behavior, judgment, decision-making, rapport, and how-to methods of gauging…

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Tactical Courses

The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.

Branding and Exposure

Day 1

Branding and Exposure

An effective brand strategy gives you a major edge in increasingly competitive markets. When done right, your brand is unforgettable. Your brand communicates the…

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Marketing Action Plan

Day 2

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

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Digital Asset Brokering

Day 3

Digital Asset Brokering

Ecommerce sales are quickly outpacing brick-and-mortar retailers. Whether it’s brokering domain names, putting a new idea into an existing enterprise, raising an established…

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Optional Courses

The courses in this section consist of additional knowledge and skills you may want to round out particular interests you have and educational areas you want to expand. Except for the logical sequence of 101 and 201 offerings, you may take them whenever you wish.

Accounting, Tax, and Legal Basics for Small Businesses

Day 1

Accounting, Tax, and Legal Basics for Small Businesses

Every business owner needs to have a fundamental grasp of accounting and taxes, whether they choose to manage the backend of their business or…

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Facebook 201

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

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Facebook 301

Facebook 301

Here's where you put all your technical skills together for masterful ad campaigns! Better manage your ad creation with an understanding of what different objectives achieve…

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Social Media Marketing Strategies

Social Media Marketing Strategies

Even though social media is promoted as the place for humanizing your message and creating connection rather than recruiting customers and…

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Internet Lead Generation 101

Internet Lead Generation 101

"The money is in the list.” Research has shown that it takes at least 7 times before someone buys. It boils down to one thing: Lead Generation. Industry…

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Bing and Yahoo Ads

Bing and Yahoo Ads

Bing currently has 33% of the U.S. market share and Yahoo has 20% yet most marketers are not paying attention to these sources of traffic. Learn the skills necessary to get…

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Amazon FBA 101

Amazon FBA 101

Ecommerce stores often find it difficult to put their products in front of potential customers! Use the power of Amazons 120 million customers to grow your business and let Amazon…

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Keyword Strategies

Keyword Strategies

Essential to every aspect of digital marketing, from your domain name to your web pages to every component of your marketing campaigns, is strategic knowledge…

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Drag and Drop Application Development

Drag and Drop Application Development

Almost 2/3 of mobile phone time is spent on apps, and search engines are scrambling to handle the increasing volume of web browsing and…

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