Digital Marketing 101
According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is fundamental to businesses success in today’s world of modern day marketing. Whether promoting brands, products, services online and through mobile applications. Digital marketing is quickly becoming vital components for businesses. As a marketer, you must get on board, but online advertising is just the tip of the iceberg. Marketers have to work through a variety of marketing channels to discover the most impactful strategies required to build a thriving business. Search engine optimization, pay-per-click advertising, and conversion rate optimization techniques work together to reveal consumer behaviors, capture customers attention, and turn people into buyer advocates over time. No digital marketing campaign should be without these critical activities.