Ecom Management

IMMERSION

With 2017 ecommerce sales estimated at something above $400 billion, and a growth rate several times that of total retail, it is surprising that about 1/3 of all small businesses have no websites, and almost 3/4 of those who do still have no ecommerce. This means there are countless opportunities for an ecommerce problem-solver! Learn to build ecommerce platforms for companies that want to go from OFFLINE to ONLINE. Even companies with an existing online presence are noticing huge shifts in the amount of their business moving into the ecommerce marketplace, and are escalating their technology budgets to upgrade their platforms. We educate you for the quick-pace and versatility of ecommerce management with a full complement of the skills and knowledge that will enable you to take advantage of this exploding opportunity. Check out your Ecommerce Management IMMERSION experience in the 30 classes, divided into in the categories of Foundation, Core, and Tactical, carefully selected by our experts to address the marketing strategies of the ecommerce world. Upon graduation, you'll be prepared to immediately solicit clients!

Immersion Course Set

FOUNDATIONAL

  • Digital Marketing
  • Internet Marketing Tools
  • Social Media Overview
  • Entrepreneurial Mindset, Goal Setting and Time Management
  • Credit Management

CORE

  • Ecommerce Platforms
  • Shopify 101
  • Shopify 201
  • Shopify 301
  • Print on Demand 101
  • Print on Demand 201
  • Amazon FBA 101
  • Alternative Product Sourcing
  • Facebook 101
  • Facebook 201
  • Instagram Marketing
  • Google Ads 101
  • SEO 101
  • Keyword Strategies
  • Click Funnels 101
  • Click Funnels 201
  • Email Marketing Mastery
  • Drag and Drop Application Development
  • Outsourcing: Ecommerce
  • Negotiating with Vendors

TACTICAL

  • Agency Start Up
  • Agency Unique Selling Proposition
  • Marketing Action Plan
  • Agency Sales and Marketing Materials
  • Client Retention and Referrals

Sprint and Optional

SPRINT

  • No Courses

OPTIONAL

  • Accounting, Tax, and Legal Basics for Small Business
  • LinkedIn Marketing
  • Bing and Yahoo Ads
  • Google+
  • Video Editing
  • Drone Pilot Introduction
  • Social Media Platform Integration
  • Mobile Videos and Photography
  • Graphic Design Basics
  • Digital Asset Brokering
  • Ad Copywriting

Foundational Courses

Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.

Digital Marketing 101

Day 1

Digital Marketing 101

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

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Internet Marketing Tools

Day 2

Internet Marketing Tools

Do you find it difficult to manage multiple social media platforms, webpages, and other resources in the Digital Marketplace? Organized marketing…

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Social Media Overview

Day 3

Social Media Overview

Of the 3 billion internet users, 2 billion have social media accounts, and social media is becoming the #1 place that most businesses' ideal customers are hanging…

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Entrepreneurial Mindset, Goal Setting and Time Management

Day 4

Entrepreneurial Mindset, Goal Setting and Time Management

According to a survey, 70 percent of Americans would prefer to be self-employed. Time freedom and personal…

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Credit Management

Day 5

Credit Management

Get ahead of the game and create wealth by building an excellent credit profile and score as your foundation. Here you’ll discover the importance of credit management…

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Core Courses

The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Ecommerce Platforms

Day 1

Ecommerce Platforms

Ecommerce continues to significantly outpace all other categories within the digital marketing industry but with all the Ecommerce platforms in the marketplace, how do you…

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Shopify 101

Day 2

Shopify 101

Dive into the fundamentals of ecommerce and review the different ecommerce models available to you. Learn why Shopify's easy to use functionality has made it…

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Shopify 201

Day 3

Shopify 201

Launch your store! Prepare to run an efficient and successful Shopify store as well as find the right audience for your product niche with Facebook ads. Find and add your products…

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Shopify 301

Day 4

Shopify 301

Grow the strength and influence of your Shopify business by learning how to build a strong brand with solid relationships. Develop and strengthen your brand, create and manage…

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Print on Demand 101

Day 5

Print on Demand 101

US consumers are spending 57.6 billion in the on-demand economy. So, what the heck is Print on Demand? It’s taking an idea or design and placing it on everyday items to make…

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Print on Demand 201

Day 6

Print on Demand 201

Explode your Print on Demand business and start playing with the big boys! Acquire the finesse to better showcase your products, give your marketing more pizzazz, and create…

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Amazon FBA 101

Day 7

Amazon FBA 101

Ecommerce stores often find it difficult to put their products in front of potential customers! Use the power of Amazons 120 million customers to grow your business and let Amazon…

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Alternative Product Sourcing

Day 8

Alternative Product Sourcing

When looking for product manufacturers to stock your online store, there’s more to consider than just price, taxes, and currency exchange. Often the best approach…

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Facebook 101

Day 9

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

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Facebook 201

Day 10

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

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Instagram Marketing

Day 11

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

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Google Adwords 101

Day 12

Google Adwords 101

Google is estimated to earn over 75% of U.S. search ad revenue, equaling almost $80 billion in economic activity annually. You are leaving substantial revenue on the table…

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SEO 101

Day 13

SEO 101

Leads from search engines have a 14.6% close rate, while outbound leads such as cold-calling, and direct mail have a 1.7% close rate. Wade into the basics of search engine…

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Keyword Strategies

Day 14

Keyword Strategies

Essential to every aspect of digital marketing, from your domain name to your web pages to every component of your marketing campaigns, is strategic knowledge…

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Click Funnels 101

Day 15

Click Funnels 101

Sales funnels have proven time and time again to dramatically increase your sales. Learn how to leverage this popular strategy to explode your conversion numbers. The Click…

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Click Funnels 201

Day 16

Click Funnels 201

Using Click Funnels’ advanced package, accelerate your funnel performance with advanced features to streamline and heighten the profile information you collect. Learn to use…

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Email Marketing Mastery

Day 17

Email Marketing Mastery

The average person receives over 100 emails per day, over half of that is accessed on mobile devices, and email use is estimated to be rising. Furthermore, 70% of people…

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Drag and Drop Application Development

Day 18

Drag and Drop Application Development

Almost 2/3 of mobile phone time is spent on apps, and search engines are scrambling to handle the increasing volume of web browsing and…

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Outsourcing: Ecommerce

Day 19

Outsourcing: Ecommerce

Do you hate being bogged down in routine obligations that keep you from having time to concentrate on the income producing activities Primary strategies for outsourcing…

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Negotiating with Vendors

Day 20

Negotiating with Vendors

Using win-win psychology, this course examines strategic creativity, rational behavior, judgment, decision-making, rapport, and how-to methods of gauging…

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Tactical Courses

The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.

Agency Start Up

Day 1

Agency Start Up

Have you wanted to control your own destiny by starting your own business and you don’t know where to start? Here is where you will learn to lay a successful…

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Agency Unique Selling Proposition

Day 2

Agency Unique Selling Proposition

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known…

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Marketing Action Plan

Day 3

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

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Agency Sales and Marketing Materials

Day 4

Agency Sales and Marketing Materials

Presenting your product and service information must be well thought out so that your branding message and business personality are…

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Client Retention and Referrals

Day 5

Client Retention and Referrals

More than half of small business revenue is estimated to be from repeat customers and most new business is from referrals. You need to…

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Optional Courses

The courses in this section consist of additional knowledge and skills you may want to round out particular interests you have and educational areas you want to expand. Except for the logical sequence of 101 and 201 offerings, you may take them whenever you wish.

Accounting, Tax, and Legal Basics for Small Businesses

Accounting, Tax, and Legal Basics for Small Businesses

Every business owner needs to have a fundamental grasp of accounting and taxes, whether they choose to manage the backend of their business or…

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LinkedIn for Professionals

LinkedIn for Professionals

With over 500 million members, LinkedIn is the place where business professionals showcase their experience and hang out with other business…

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Bing and Yahoo Ads

Bing and Yahoo Ads

Bing currently has 33% of the U.S. market share and Yahoo has 20% yet most marketers are not paying attention to these sources of traffic. Learn the skills necessary to get…

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Google+

Google+

Having very little organic traffic to your products or services has been a problem for many businesses! Google is the #1 search engine with almost 80% of all traffic on the internet…

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Video Editing

Video Editing

Look at a great video and you'll see that it's all in the editing. Blending sounds and images to create an emotional connection for the viewer is both an art and a science. Compare features…

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Drone Pilot Introduction

Drone Pilot Introduction

Aerial cinematography videos provide a huge market advantage by allowing viewers to experience on the-spot what a business wants them to feel and know about a product…

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Social Media Platform Integration

Social Media Platform Integration

Work smarter, not harder, to get your business found. Amp up your use of social media for advertising, visibility, and growth by exploring ways…

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Mobile Videos and Photography

Mobile Videos and Photography

In a world dominated by small screens and visually-led content, the smartphone has become the ultimate tool for producing, editing and sharing video stories…

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Graphic Design Basics

Graphic Design Basics

Value is created the moment a first impression is made, and your first impression depends on the power of your design to stop people in their tracks! Give your website…

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Digital Asset Brokering

Digital Asset Brokering

Ecommerce sales are quickly outpacing brick-and-mortar retailers. Whether it’s brokering domain names, putting a new idea into an existing enterprise, raising an established…

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Ad Copywriting

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

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