You know what all businesses want more of – customers! The challenge is learning how to leverage not only the website visitor that buy, but the 96% of website visitors who aren’t ready to buy today. With effective lead generation skills, you can learn to dominate the Internet and generate valuable, relevant email lists for customer leads that convert to sales. Getting website traffic from both paid and organic sources means optimizing content to get visitors interested enough to lengthen their stay on a page and persuading them to make the next click. The IMMERSION Lead Generation Strategist path educates you on how to make this happen, from content strategy, to social media, to paid ads, to sales funnels, to app creation. You’ll be able to drive not just traffic, but the relevant buyer traffic. Armed with these skills, you’ll possess the understanding and ability to leverage lead generation for yourself and for others to build new subscriber lists. Successful lead generation experts have organized the 30 courses, divided into the categories of Foundation, Core, and Tactical, to give you both the critical digital skills you’ll need as well as essential business strategies to generate customers upon graduation.
Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.
The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).
The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.