Lead Generation Strategist

IMMERSION

You know what all businesses want more of – customers! The challenge is learning how to leverage not only the website visitor that buy, but the 96% of website visitors who aren’t ready to buy today. With effective lead generation skills, you can learn to dominate the Internet and generate valuable, relevant email lists for customer leads that convert to sales. Getting website traffic from both paid and organic sources means optimizing content to get visitors interested enough to lengthen their stay on a page and persuading them to make the next click. The IMMERSION Lead Generation Strategist path educates you on how to make this happen, from content strategy, to social media, to paid ads, to sales funnels, to app creation. You’ll be able to drive not just traffic, but the relevant buyer traffic. Armed with these skills, you’ll possess the understanding and ability to leverage lead generation for yourself and for others to build new subscriber lists. Successful lead generation experts have organized the 30 courses, divided into the categories of Foundation, Core, and Tactical, to give you both the critical digital skills you’ll need as well as essential business strategies to generate customers upon graduation.

Immersion Course Set

FOUNDATIONAL

  • Digital Marketing 101
  • Internet Marketing Tools
  • Social Media Overview
  • Story Telling Formula
  • Content Creation

CORE

  • Internet Lead Generation 101
  • YouTube Marketing
  • Webinar Platforms and Success
  • Webinar Success
  • Facebook 101
  • Facebook 201
  • Facebook 401
  • Facebook 501
  • Instagram Marketing
  • YouTube Marketing
  • Social Media Presence
  • Google Ads 101
  • Sales Funnels
  • Click Funnels 101
  • Click Funnels 201
  • Drag and Drop Application Development

TACTICAL

  • Agency Start Up
  • Branding and Exposure
  • Agency Unique Selling Proposition
  • Marketing Action Plan
  • Agency Sales and Marketing Materials
  • Sales Presentations
  • Ad Copywriting
  • Agency Lead Generation and List Building
  • Sales Techniques and Management
  • Agency Business Development 101
  • Client Retention and Referrals

Sprint and Optional

SPRINT

  • Internet Lead Generation 101
  • Facebook 101
  • Facebook 201
  • Facebook 301
  • Instagram Marketing
  • YouTube Marketing
  • Google Ads 101
  • Sales Funnels
  • Click Funnels 101
  • Click Funnels 201

OPTIONAL

  • Accounting, Tax, and Legal Basics for Small Business
  • Bing and Yahoo Ads
  • Basic Website Development
  • Entrepreneurial Mindset, Goal Setting and Time Management
  • Email Marketing Mastery
  • Digital Asset Brokering

Foundational Courses

Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.

Digital Marketing 101

Day 1

Digital Marketing 101

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

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Internet Marketing Tools

Day 2

Internet Marketing Tools

Do you find it difficult to manage multiple social media platforms, webpages, and other resources in the Digital Marketplace? Organized marketing…

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Social Media Overview

Day 3

Social Media Overview

Of the 3 billion internet users, 2 billion have social media accounts, and social media is becoming the #1 place that most businesses' ideal customers are hanging…

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Story Telling Formula

Day 4

Story Telling Formula

“Facts Tell, Stories Sell!” People prefer stories over explanations; we get swept up in them and are more easily persuaded to take the point of view being offered…

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Content Creation

Day 5

Content Creation

Fifty percent of businesses online fail each year because they don’t stay current and up with the trends. Especially when it comes to content creation. There are 10 to…

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Core Courses

The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Internet Lead Generation 101

Day 1

Internet Lead Generation 101

"The money is in the list.” Research has shown that it takes at least 7 times before someone buys. It boils down to one thing: Lead Generation. Industry…

Read More
YouTube Marketing

Day 2

YouTube Marketing

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content…

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Webinar Platforms and Success

Day 3

Webinar Platforms and Success

With all the options out there, which webinar platform is right for you to expand your reach, build your contact list, create a profit center…

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Facebook 101

Day 4

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

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Facebook 201

Day 5

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

Read More
Facebook 301

Day 6

Facebook 301

Here's where you put all your technical skills together for masterful ad campaigns! Better manage your ad creation with an understanding of what different objectives achieve…

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Facebook 401

Day 7

Facebook 401

Create your own agency using your Facebook skills to evaluate a client's foundation setup and social database. Tie their pages more effectively to Facebook's algorithm by refining their…

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Facebook 501

Day 8

Facebook 501

Develop your agency reputation with impressive content feeds and powerful traffic generation for your clients. Use messaging and enagement, basic video creation, and video curation…

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Instagram Marketing

Day 9

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

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Social Media Presence

Day 10

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

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Google Adwords 101

Day 11

Google Adwords 101

Google is estimated to earn over 75% of U.S. search ad revenue, equaling almost $80 billion in economic activity annually. You are leaving substantial revenue on the table…

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Sales Funnels

Day 12

Sales Funnels

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads…

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Click Funnels 101

Day 13

Click Funnels 101

Sales funnels have proven time and time again to dramatically increase your sales. Learn how to leverage this popular strategy to explode your conversion numbers. The Click…

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Click Funnels 201

Day 14

Click Funnels 201

Using Click Funnels’ advanced package, accelerate your funnel performance with advanced features to streamline and heighten the profile information you collect. Learn to use…

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Drag and Drop Application Development

Day 15

Drag and Drop Application Development

Almost 2/3 of mobile phone time is spent on apps, and search engines are scrambling to handle the increasing volume of web browsing and…

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Tactical Courses

The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.

Agency Start Up

Day 1

Agency Start Up

Have you wanted to control your own destiny by starting your own business and you don’t know where to start? Here is where you will learn to lay a successful…

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Branding and Exposure

Day 2

Branding and Exposure

An effective brand strategy gives you a major edge in increasingly competitive markets. When done right, your brand is unforgettable. Your brand communicates the…

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Agency Unique Selling Proposition

Day 3

Agency Unique Selling Proposition

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known…

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Marketing Action Plan

Day 4

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

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Agency Sales and Marketing Materials

Day 5

Agency Sales and Marketing Materials

Presenting your product and service information must be well thought out so that your branding message and business personality are…

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Sales Presentations

Day 6

Sales Presentations

Although they may look effortless, great sales presentations don’t happen by accident! They are a carefully orchestrated affair using a winning formula to…

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Ad Copywriting

Day 7

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

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Sales Techniques

Day 8

Sales Techniques

Sell with “New World” strategies that make you a trusted authority and relieve the pressure of old-fashioned sales presentations. Learn the many kinds of questions that…

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Agency Business Development

Day 9

Agency Business Development

Did you know that 80% of businesses do not survive their first two years? Being part of the 20% of businesses that thrive often comes down to…

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Client Retention and Referrals

Day 10

Client Retention and Referrals

More than half of small business revenue is estimated to be from repeat customers and most new business is from referrals. You need to…

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Sprint Courses

As more and more businesses struggle to create sales from the huge diversity of online traffic, create a niche for yourself as a professional Lead Generation Strategist. We will teach you to create the content that drives traffic and generates relevant customer leads that convert to sales with 10 selected, core SPRINT courses. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Internet Lead Generation 101

Day 1

Internet Lead Generation 101

"The money is in the list.” Research has shown that it takes at least 7 times before someone buys. It boils down to one thing: Lead Generation. Industry…

Read More
Facebook 101

Day 2

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

Read More
Facebook 201

Day 3

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

Read More
Facebook 301

Day 4

Facebook 301

Here's where you put all your technical skills together for masterful ad campaigns! Better manage your ad creation with an understanding of what different objectives achieve…

Read More
Instagram Marketing

Day 5

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

Read More
YouTube Marketing

Day 6

YouTube Marketing

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content…

Read More
Google Adwords 101

Day 7

Google Adwords 101

Google is estimated to earn over 75% of U.S. search ad revenue, equaling almost $80 billion in economic activity annually. You are leaving substantial revenue on the table…

Read More
Sales Funnels

Day 8

Sales Funnels

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads…

Read More
Click Funnels 101

Day 9

Click Funnels 101

Sales funnels have proven time and time again to dramatically increase your sales. Learn how to leverage this popular strategy to explode your conversion numbers. The Click…

Read More
Click Funnels 201

Day 10

Click Funnels 201

Using Click Funnels’ advanced package, accelerate your funnel performance with advanced features to streamline and heighten the profile information you collect. Learn to use…

Read More

Optional Courses

The courses in this section consist of additional knowledge and skills you may want to round out particular interests you have and educational areas you want to expand. Except for the logical sequence of 101 and 201 offerings, you may take them whenever you wish.

Accounting, Tax, and Legal Basics for Small Businesses

Accounting, Tax, and Legal Basics for Small Businesses

Every business owner needs to have a fundamental grasp of accounting and taxes, whether they choose to manage the backend of their business or…

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Bing and Yahoo Ads

Bing and Yahoo Ads

Bing currently has 33% of the U.S. market share and Yahoo has 20% yet most marketers are not paying attention to these sources of traffic. Learn the skills necessary to get…

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Basic Website Development

Basic Website Development

Face it, without a website your business doesn’t exist! Domain hosts today eliminate the heavy lifting by fast-forwarding you past having to select your client, server, programming…

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Entrepreneurial Mindset, Goal Setting and Time Management

Entrepreneurial Mindset, Goal Setting and Time Management

According to a survey, 70 percent of Americans would prefer to be self-employed. Time freedom and personal…

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Email Marketing Mastery

Email Marketing Mastery

The average person receives over 100 emails per day, over half of that is accessed on mobile devices, and email use is estimated to be rising. Furthermore, 70% of people…

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Digital Asset Brokering

Digital Asset Brokering

Ecommerce sales are quickly outpacing brick-and-mortar retailers. Whether it’s brokering domain names, putting a new idea into an existing enterprise, raising an established…

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