Pay Per Click

IMMERSION

Over 33% of all businesses use pay per click to sell their products. Whether they want local exposure for a brick and mortar business, international reach for local chains and franchises, or online shoppers for products on a website, they all need professional advice. You can become the expert consultant, trainer, coach or agency that businesses rely on to optimize their pay per click advertising for getting visitors to their website. As you develop that expertise in this Pay Per Click Specialist IMMERSION path, you’ll acquire the strategies of effective ad copywriting, keyword analysis, search engine ranking, sales funnels, and app development. We’ll teach you lead generation to build large databases of customers that can be used for ongoing marketing campaigns and track your results to analyze and optimize your conversions. We’re confident that the 30-course selection, divided into the categories of Foundation, Core, and Tactical to enhance your retention, will well prepare you to start a viable and thriving agency offering pay-per-click services to all different kinds of businesses all over the world – you may even be up and running by graduation!

Immersion Course Set

FOUNDATIONAL

  • Digital Marketing 101
  • Internet Marketing Tools
  • Entrepreneurial Mindset, Goal Setting and Time Management
  • Content Creation
  • Credit Management

CORE

  • Pay Per Click
  • Google Ads 101
  • Facebook 201
  • Bing and Yahoo Ads
  • Google +
  • SEO 101
  • Keyword Strategies
  • Mobile Videos and Photography
  • Sales Funnels
  • Click Funnels 101
  • Click Funnels 201
  • Internet Lead Generation 101
  • YouTube Marketing
  • Email Marketing Mastery
  • Outsourcing: Administrative

TACTICAL

  • Agency Start Up
  • Agency Unique Selling Proposition
  • Marketing Action Plan
  • Agency Sales and Marketing Materials
  • Sales Presentations
  • Ad Copywriting
  • Agency Lead Generation and List Building
  • Sales Techniques and Management
  • Agency Business Development 101
  • Client Retention and Referrals

Sprint and Optional

SPRINT

  • Pay Per Click
  • Google Ads 101
  • Facebook 201
  • Bing and Yahoo Ads
  • Keyword Strategies
  • Google +
  • Sales Funnels
  • Click Funnels 101
  • Click Funnels 201
  • Ad Copywriting

OPTIONAL

  • Accounting, Tax, and Legal Basics for Small Business
  • Business Networking and Communication
  • Facebook 101

Foundational Courses

Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.

Digital Marketing 101

Day 1

Digital Marketing 101

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

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Social Media Overview

Day 2

Social Media Overview

Of the 3 billion internet users, 2 billion have social media accounts, and social media is becoming the #1 place that most businesses' ideal customers are hanging…

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Entrepreneurial Mindset, Goal Setting and Time Management

Day 3

Entrepreneurial Mindset, Goal Setting and Time Management

According to a survey, 70 percent of Americans would prefer to be self-employed. Time freedom and personal…

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Content Creation

Day 4

Content Creation

Fifty percent of businesses online fail each year because they don’t stay current and up with the trends. Especially when it comes to content creation. There are 10 to…

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Credit Management

Day 5

Credit Management

Get ahead of the game and create wealth by building an excellent credit profile and score as your foundation. Here you’ll discover the importance of credit management…

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Core Courses

The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Pay Per Click

Day 1

Pay Per Click

Roll up your sleeves and prepare to enter the fast-paced world of paid advertising. Get the foundation you need to understand and compare the operational…

Read More
Google Adwords 101

Day 2

Google Adwords 101

Google is estimated to earn over 75% of U.S. search ad revenue, equaling almost $80 billion in economic activity annually. You are leaving substantial revenue on the table…

Read More
Facebook 201

Day 3

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

Read More
Bing and Yahoo Ads

Day 4

Bing and Yahoo Ads

Bing currently has 33% of the U.S. market share and Yahoo has 20% yet most marketers are not paying attention to these sources of traffic. Learn the skills necessary to get…

Read More
Google+

Day 6

Google+

Having very little organic traffic to your products or services has been a problem for many businesses! Google is the #1 search engine with almost 80% of all traffic on the internet…

Read More
SEO 101

Day 7

SEO 101

Leads from search engines have a 14.6% close rate, while outbound leads such as cold-calling, and direct mail have a 1.7% close rate. Wade into the basics of search engine…

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Keyword Strategies

Day 8

Keyword Strategies

Essential to every aspect of digital marketing, from your domain name to your web pages to every component of your marketing campaigns, is strategic knowledge…

Read More
Mobile Videos and Photography

Day 9

Mobile Videos and Photography

In a world dominated by small screens and visually-led content, the smartphone has become the ultimate tool for producing, editing and sharing video stories…

Read More
Sales Funnels

Day 10

Sales Funnels

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads…

Read More
Click Funnels 101

Day 11

Click Funnels 101

Sales funnels have proven time and time again to dramatically increase your sales. Learn how to leverage this popular strategy to explode your conversion numbers. The Click…

Read More
Click Funnels 201

Day 12

Click Funnels 201

Using Click Funnels’ advanced package, accelerate your funnel performance with advanced features to streamline and heighten the profile information you collect. Learn to use…

Read More
Internet Lead Generation 101

Day 13

Internet Lead Generation 101

"The money is in the list.” Research has shown that it takes at least 7 times before someone buys. It boils down to one thing: Lead Generation. Industry…

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YouTube Marketing

Day 14

YouTube Marketing

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content…

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Email Marketing Mastery

Day 15

Email Marketing Mastery

The average person receives over 100 emails per day, over half of that is accessed on mobile devices, and email use is estimated to be rising. Furthermore, 70% of people…

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Outsourcing: Administrative

Day 16

Outsourcing: Administrative

Outsourcing can be 10x more efficient than not outsourcing! Time spent on mundane tasks is wasted time when the tasks can be handed off, allowing you to concentrate concentrate on income…

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Tactical Courses

The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.

Agency Start Up

Day 1

Agency Start Up

Have you wanted to control your own destiny by starting your own business and you don’t know where to start? Here is where you will learn to lay a successful…

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Agency Unique Selling Proposition

Day 2

Agency Unique Selling Proposition

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known…

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Marketing Action Plan

Day 3

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

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Agency Sales and Marketing Materials

Day 4

Agency Sales and Marketing Materials

Presenting your product and service information must be well thought out so that your branding message and business personality are…

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Sales Presentations

Day 5

Sales Presentations

Although they may look effortless, great sales presentations don’t happen by accident! They are a carefully orchestrated affair using a winning formula to…

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Ad Copywriting

Day 6

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

Read More
Agency Lead Generation and List Building

Day 7

Agency Lead Generation and List Building

The industry standard for any sort of digital traffic to a business is that only about 2% convert to sales! What happens to the other 98% is…

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Sales Techniques

Day 8

Sales Techniques

Sell with “New World” strategies that make you a trusted authority and relieve the pressure of old-fashioned sales presentations. Learn the many kinds of questions that…

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Agency Business Development

Day 9

Agency Business Development

Did you know that 80% of businesses do not survive their first two years? Being part of the 20% of businesses that thrive often comes down to…

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Client Retention and Referrals

Day 10

Client Retention and Referrals

More than half of small business revenue is estimated to be from repeat customers and most new business is from referrals. You need to…

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Sprint Courses

For a shorter path to get you started as a pay-per-click expert, the 10 SPRINT courses, selected to put you on firm professional ground, give you a solid core of fundamental skills. Build your expertise and decide later if an agency is in the future for you. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Pay Per Click

Day 1

Pay Per Click

Roll up your sleeves and prepare to enter the fast-paced world of paid advertising. Get the foundation you need to understand and compare the operational…

Read More
Google Adwords 101

Day 2

Google Adwords 101

Google is estimated to earn over 75% of U.S. search ad revenue, equaling almost $80 billion in economic activity annually. You are leaving substantial revenue on the table…

Read More
Facebook 201

Day 3

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

Read More
Bing and Yahoo Ads

Day 4

Bing and Yahoo Ads

Bing currently has 33% of the U.S. market share and Yahoo has 20% yet most marketers are not paying attention to these sources of traffic. Learn the skills necessary to get…

Read More
Keyword Strategies

Day 5

Keyword Strategies

Essential to every aspect of digital marketing, from your domain name to your web pages to every component of your marketing campaigns, is strategic knowledge…

Read More
Google+

Day 6

Google+

Having very little organic traffic to your products or services has been a problem for many businesses! Google is the #1 search engine with almost 80% of all traffic on the internet…

Read More
Sales Funnels

Day 7

Sales Funnels

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads…

Read More
Click Funnels 101

Day 8

Click Funnels 101

Sales funnels have proven time and time again to dramatically increase your sales. Learn how to leverage this popular strategy to explode your conversion numbers. The Click…

Read More
Click Funnels 201

Day 9

Click Funnels 201

Using Click Funnels’ advanced package, accelerate your funnel performance with advanced features to streamline and heighten the profile information you collect. Learn to use…

Read More
Ad Copywriting

Day 10

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

Read More

Optional Courses

The courses in this section consist of additional knowledge and skills you may want to round out particular interests you have and educational areas you want to expand. Except for the logical sequence of 101 and 201 offerings, you may take them whenever you wish.

Accounting, Tax, and Legal Basics for Small Businesses

Accounting, Tax, and Legal Basics for Small Businesses

Every business owner needs to have a fundamental grasp of accounting and taxes, whether they choose to manage the backend of their business or…

Read More
Business Networking and Communication

Business Networking and Communication

As the old adage goes, “Your network is your net worth.” Marketing today prioritizes building relationships over winning sales. Effective…

Read More
Facebook 101

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

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