SEO Strategist

IMMERSION

Seventy to eighty percent of search users actually ignore paid ads and go to organic results, so attracting website traffic is an art and a science. By being able to see and promote what’s great in a business, you can be the SEO expert people want and we can help you get there with the knowledge to create visibility and credibility. Generate business revenue from SEO-specific strategies from sophisticated social media and video skills that achieve high-ranking placement in search engine results. We’ll teach you how to keep the user experience fast and friendly, achieve the ranking that defines a business’s reach, and hold visitors’ interest once they’ve come to your website. With this hugely sought-after expertise, you’ll be equipped with the competence you need to become the business owner you've dreamed of being. Our team of experts has determined the 30 courses, divided as Foundation, Core, and Tactical that will provide you with the abilities to effectively provide these vital SEO strategies that can have your business ready to launch upon graduation.

Immersion Course Set

FOUNDATIONAL

  • Digital Marketing 101
  • Internet Marketing Tools
  • Internet Video Applications
  • Content Creation
  • Business Networking and Communication

CORE

  • Graphic Design Basics
  • Basic Website Development
  • SEO 101
  • SEO 201
  • Keyword Strategies
  • Google +
  • Social Media Marketing Strategies
  • Facebook 401
  • Facebook 501
  • YouTube Marketing
  • Mobile Videos and Photography
  • Video Editing
  • Social Media Presence
  • Social Media Platform Integration
  • Outsourcing: Administrative

TACTICAL

  • Agency Start Up
  • Branding and Exposure
  • Agency Unique Selling Proposition
  • Marketing Action Plan
  • Agency Sales and Marketing Materials
  • Sales Presentations
  • Ad Copywriting
  • Agency Lead Generation and List Building
  • Sales Techniques and Management
  • Client Retention and Referrals

Sprint and Optional

SPRINT

  • No Sprint Offered

OPTIONAL

  • Accounting, Tax, and Legal Basics for Small Business
  • Story Telling Formula
  • Digital Marketing
  • Bing and Yahoo Ads

Foundational Courses

Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.

Digital Marketing 101

Day 1

Digital Marketing 101

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

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Internet Marketing Tools

Day 2

Internet Marketing Tools

Do you find it difficult to manage multiple social media platforms, webpages, and other resources in the Digital Marketplace? Organized marketing…

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Internet Video Applications

Day 3

Internet Video Applications

The power of using videos is knowing that potential customers will engage videos at a rate twice as high as photos! Once you have created a video you will learn how…

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Content Creation

Day 4

Content Creation

Fifty percent of businesses online fail each year because they don’t stay current and up with the trends. Especially when it comes to content creation. There are 10 to…

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Business Networking and Communication

Day 5

Business Networking and Communication

As the old adage goes, “Your network is your net worth.” Marketing today prioritizes building relationships over winning sales. Effective…

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Core Courses

The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Graphic Design Basics

Day 1

Graphic Design Basics

Value is created the moment a first impression is made, and your first impression depends on the power of your design to stop people in their tracks! Give your website…

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Basic Website Development

Day 2

Basic Website Development

Face it, without a website your business doesn’t exist! Domain hosts today eliminate the heavy lifting by fast-forwarding you past having to select your client, server, programming…

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SEO 101

Day 3

SEO 101

Leads from search engines have a 14.6% close rate, while outbound leads such as cold-calling, and direct mail have a 1.7% close rate. Wade into the basics of search engine…

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Sales Funnels

Day 4

Sales Funnels

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads…

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Keyword Strategies

Day 5

Keyword Strategies

Essential to every aspect of digital marketing, from your domain name to your web pages to every component of your marketing campaigns, is strategic knowledge…

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Google+

Day 6

Google+

Having very little organic traffic to your products or services has been a problem for many businesses! Google is the #1 search engine with almost 80% of all traffic on the internet…

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Social Media Marketing Strategies

Day 7

Social Media Marketing Strategies

Even though social media is promoted as the place for humanizing your message and creating connection rather than recruiting customers and…

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Facebook 401

Day 8

Facebook 401

Create your own agency using your Facebook skills to evaluate a client's foundation setup and social database. Tie their pages more effectively to Facebook's algorithm by refining their…

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Facebook 501

Day 9

Facebook 501

Develop your agency reputation with impressive content feeds and powerful traffic generation for your clients. Use messaging and enagement, basic video creation, and video curation…

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YouTube Marketing

Day 10

YouTube Marketing

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content…

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Mobile Videos and Photography

Day 11

Mobile Videos and Photography

In a world dominated by small screens and visually-led content, the smartphone has become the ultimate tool for producing, editing and sharing video stories…

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Video Editing

Day 12

Video Editing

Look at a great video and you'll see that it's all in the editing. Blending sounds and images to create an emotional connection for the viewer is both an art and a science. Compare features…

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Social Media Presence

Day 13

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

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Social Media Platform Integration

Day 14

Social Media Platform Integration

Work smarter, not harder, to get your business found. Amp up your use of social media for advertising, visibility, and growth by exploring ways…

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Outsourcing: Administrative

Day 15

Outsourcing: Administrative

Outsourcing can be 10x more efficient than not outsourcing! Time spent on mundane tasks is wasted time when the tasks can be handed off, allowing you to concentrate concentrate on income…

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Tactical Courses

The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.

Agency Start Up

Day 1

Agency Start Up

Have you wanted to control your own destiny by starting your own business and you don’t know where to start? Here is where you will learn to lay a successful…

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Branding and Exposure

Day 2

Branding and Exposure

An effective brand strategy gives you a major edge in increasingly competitive markets. When done right, your brand is unforgettable. Your brand communicates the…

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Agency Unique Selling Proposition

Day 3

Agency Unique Selling Proposition

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known…

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Marketing Action Plan

Day 4

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

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Agency Sales and Marketing Materials

Day 5

Agency Sales and Marketing Materials

Presenting your product and service information must be well thought out so that your branding message and business personality are…

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Sales Presentations

Day 6

Sales Presentations

Although they may look effortless, great sales presentations don’t happen by accident! They are a carefully orchestrated affair using a winning formula to…

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Ad Copywriting

Day 7

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

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Agency Lead Generation and List Building

Day 8

Agency Lead Generation and List Building

The industry standard for any sort of digital traffic to a business is that only about 2% convert to sales! What happens to the other 98% is…

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Sales Techniques

Day 9

Sales Techniques

Sell with “New World” strategies that make you a trusted authority and relieve the pressure of old-fashioned sales presentations. Learn the many kinds of questions that…

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Client Retention and Referrals

Day 10

Client Retention and Referrals

More than half of small business revenue is estimated to be from repeat customers and most new business is from referrals. You need to…

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Optional Courses

The courses in this section consist of additional knowledge and skills you may want to round out particular interests you have and educational areas you want to expand. Except for the logical sequence of 101 and 201 offerings, you may take them whenever you wish.

Accounting, Tax, and Legal Basics for Small Businesses

Accounting, Tax, and Legal Basics for Small Businesses

Every business owner needs to have a fundamental grasp of accounting and taxes, whether they choose to manage the backend of their business or…

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Story Telling Formula

Story Telling Formula

“Facts Tell, Stories Sell!” People prefer stories over explanations; we get swept up in them and are more easily persuaded to take the point of view being offered…

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Digital Marketing 101

Digital Marketing 101

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

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Bing and Yahoo Ads

Bing and Yahoo Ads

Bing currently has 33% of the U.S. market share and Yahoo has 20% yet most marketers are not paying attention to these sources of traffic. Learn the skills necessary to get…

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