Social Media Manager

IMMERSION

A fifth of social media activities are outsourced and those budgets are expected to more than double over the next 5 years. As a Social Media Manager, here’s where you go beyond ads and create social media presence at its highest level. We train you to combine digital marketing, content marketing, and customer relations, by teaching you deeper engagement with social media platforms, expertise with a larger number of platforms, and content integration across those multiple platforms. Learn to manage multiple forms of published content, develop and deepen brand awareness and online reputation, and cultivate leads and sales from social media relationships. The strategies you get in the Social Media Manager IMMERSION path include the digital tools of webinars, mobile videos, email mastery, and mobile video and photography. Our team of experts highly proficient in social media mastery has prescribed the following 30 courses, divided into the categories of Foundation, Core, and Tactical to facilitate your being able to create a solid body of managerial knowledge!

Immersion Course Set

FOUNDATIONAL

  • Digital Marketing
  • Internet Marketing Tools
  • Social Media Overview
  • Story Telling Formula
  • Content Creation

CORE

  • Facebook 101
  • Facebook 201
  • Facebook 301
  • Facebook 401
  • Facebook 501
  • Instagram Marketing
  • LinkedIn Marketing
  • Google +
  • Social Media Marketing Strategies
  • Social Media Platform Integration
  • YouTube Marketing
  • Mobile Videos and Photography
  • Social Media Presence
  • Outsourcing: Administrative
  • Graphic Design Basics

TACTICAL

  • Agency Start Up
  • Branding and Exposure
  • Marketing Action Plan
  • Agency Sales and Marketing Materials
  • Sales Presentations
  • Ad Copywriting
  • Agency Lead Generation and List Building
  • Sales Techniques and Management
  • Client Retention and Referrals

Sprint and Optional

SPRINT

  • Content Creation
  • Facebook 101
  • Facebook 201
  • Facebook 301
  • Instagram Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • YouTube Marketing
  • Social Media Marketing Strategies
  • Social Media Presence

OPTIONAL

  • Accounting, Tax, and Legal Basics for Small Business
  • Entrepreneurial Mindset, Goal Setting and Time Management
  • Accounting, Tax, and Legal Basics for Small Business
  • Credit Management
  • Drag and Drop Application Development
  • Video Editing
  • Raising Capital
  • Agency Business Development 101
  • Business Plan

Foundational Courses

Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.

Digital Marketing

Day 1

Digital Marketing

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

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Internet Marketing Tools

Day 2

Internet Marketing Tools

Do you find it difficult to manage multiple social media platforms, webpages, and other resources in the Digital Marketplace? Organized marketing…

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Social Media Overview

Day 3

Social Media Overview

Of the 3 billion internet users, 2 billion have social media accounts, and social media is becoming the #1 place that most businesses' ideal customers are hanging…

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Story Telling Formula

Day 4

Story Telling Formula

“Facts Tell, Stories Sell!” People prefer stories over explanations; we get swept up in them and are more easily persuaded to take the point of view being offered…

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Content Creation

Day 5

Content Creation

Fifty percent of businesses online fail each year because they don’t stay current and up with the trends. Especially when it comes to content creation. There are 10 to…

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Core Courses

The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Facebook 101

Day 1

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

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Facebook 201

Day 2

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

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Facebook 301

Day 3

Facebook 301

Here's where you put all your technical skills together for masterful ad campaigns! Better manage your ad creation with an understanding of what different objectives achieve…

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Facebook 401

Day 4

Facebook 401

Create your own agency using your Facebook skills to evaluate a client's foundation setup and social database. Tie their pages more effectively to Facebook's algorithm by refining their…

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Facebook 501

Day 5

Facebook 501

Develop your agency reputation with impressive content feeds and powerful traffic generation for your clients. Use messaging and enagement, basic video creation, and video curation…

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Instagram Marketing

Day 6

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

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LinkedIn for Professionals

Day 7

LinkedIn for Professionals

With over 500 million members, LinkedIn is the place where business professionals showcase their experience and hang out with other business…

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Google+

Day 8

Google+

Having very little organic traffic to your products or services has been a problem for many businesses! Google is the #1 search engine with almost 80% of all traffic on the internet…

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Social Media Marketing Strategies

Day 9

Social Media Marketing Strategies

Even though social media is promoted as the place for humanizing your message and creating connection rather than recruiting customers and…

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Social Media Platform Integration

Day 10

Social Media Platform Integration

Work smarter, not harder, to get your business found. Amp up your use of social media for advertising, visibility, and growth by exploring ways…

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YouTube Marketing

Day 11

YouTube Marketing

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content…

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Mobile Videos and Photography

Day 12

Mobile Videos and Photography

In a world dominated by small screens and visually-led content, the smartphone has become the ultimate tool for producing, editing and sharing video stories…

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Social Media Presence

Day 13

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

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Outsourcing: Administrative

Day 14

Outsourcing: Administrative

Outsourcing can be 10x more efficient than not outsourcing! Time spent on mundane tasks is wasted time when the tasks can be handed off, allowing you to concentrate concentrate on income…

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Graphic Design Basics

Day 15

Graphic Design Basics

Value is created the moment a first impression is made, and your first impression depends on the power of your design to stop people in their tracks! Give your website…

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Tactical Courses

The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.

Agency Start Up

Day 1

Agency Start Up

Have you wanted to control your own destiny by starting your own business and you don’t know where to start? Here is where you will learn to lay a successful…

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Branding and Exposure

Day 2

Branding and Exposure

An effective brand strategy gives you a major edge in increasingly competitive markets. When done right, your brand is unforgettable. Your brand communicates the…

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Agency Unique Selling Proposition

Day 3

Agency Unique Selling Proposition

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known…

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Marketing Action Plan

Day 4

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

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Agency Sales and Marketing Materials

Day 5

Agency Sales and Marketing Materials

Presenting your product and service information must be well thought out so that your branding message and business personality are…

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Sales Presentations

Day 6

Sales Presentations

Although they may look effortless, great sales presentations don’t happen by accident! They are a carefully orchestrated affair using a winning formula to…

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Ad Copywriting

Day 7

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

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Agency Lead Generation and List Building

Day 8

Agency Lead Generation and List Building

The industry standard for any sort of digital traffic to a business is that only about 2% convert to sales! What happens to the other 98% is…

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Sales Techniques

Day 9

Sales Techniques

Sell with “New World” strategies that make you a trusted authority and relieve the pressure of old-fashioned sales presentations. Learn the many kinds of questions that…

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Client Retention and Referrals

Day 10

Client Retention and Referrals

More than half of small business revenue is estimated to be from repeat customers and most new business is from referrals. You need to…

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Sprint Courses

To get fundamental preparation for becoming a Social Media Manager, the shorter SPRINT path provides a comprehensive base of 10 core courses. Broaden your social media skills with the platforms and strategies you learn here, and develop a thorough operating knowledge of the most popular networks. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Content Creation

Day 1

Content Creation

Fifty percent of businesses online fail each year because they don’t stay current and up with the trends. Especially when it comes to content creation. There are 10 to…

Read More
Facebook 101

Day 2

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

Read More
Facebook 201

Day 3

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

Read More
Facebook 301

Day 4

Facebook 301

Here's where you put all your technical skills together for masterful ad campaigns! Better manage your ad creation with an understanding of what different objectives achieve…

Read More
Instagram Marketing

Day 5

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

Read More
Twitter Marketing

Day 6

Twitter Marketing

Often ranked among the top five social media platforms, Twitter strategies effectively build your following across multiple platforms and devices to generate leads…

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LinkedIn for Professionals

Day 7

LinkedIn for Professionals

With over 500 million members, LinkedIn is the place where business professionals showcase their experience and hang out with other business…

Read More
YouTube Marketing

Day 8

YouTube Marketing

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content…

Read More
Social Media Marketing Strategies

Day 9

Social Media Marketing Strategies

Even though social media is promoted as the place for humanizing your message and creating connection rather than recruiting customers and…

Read More
Social Media Presence

Day 10

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

Read More

Optional Courses

The courses in this section consist of additional knowledge and skills you may want to round out particular interests you have and educational areas you want to expand. Except for the logical sequence of 101 and 201 offerings, you may take them whenever you wish.

Accounting, Tax, and Legal Basics for Small Businesses

Accounting, Tax, and Legal Basics for Small Businesses

Every business owner needs to have a fundamental grasp of accounting and taxes, whether they choose to manage the backend of their business or…

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Entrepreneurial Mindset, Goal Setting and Time Management

Entrepreneurial Mindset, Goal Setting and Time Management

According to a survey, 70 percent of Americans would prefer to be self-employed. Time freedom and personal…

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Credit Management

Credit Management

Get ahead of the game and create wealth by building an excellent credit profile and score as your foundation. Here you’ll discover the importance of credit management…

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Drag and Drop Application Development

Drag and Drop Application Development

Almost 2/3 of mobile phone time is spent on apps, and search engines are scrambling to handle the increasing volume of web browsing and…

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Video Editing

Video Editing

Look at a great video and you'll see that it's all in the editing. Blending sounds and images to create an emotional connection for the viewer is both an art and a science. Compare features…

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Raising Capital

Raising Capital

According to the Bureau of Labor Statistics and Gallup data, between 400K and 500K new businesses are created each year with less than half surviving five years…

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Agency Business Development

Agency Business Development

Did you know that 80% of businesses do not survive their first two years? Being part of the 20% of businesses that thrive often comes down to…

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Business Plan

Business Plan

Whether it's venture capital you seek or professional endorsement, people will ask for your business plan – and most business owners find themselves better…

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